Sep 01
Aug 31
Ciao Paris – Vespa Drone, an example of cool marketing
Case study, Street Marketing - by tin View Comments
Ciao Paris is a scooter rental company allowing you to explore Paris from behind the handlebars of a glamorous vintage Vespa (the mythic Primavera 125, 1975!) with online booking (website) and home delivery.
The creators of this young company (The Magic Brain Washer) had the great idea for their street marketing campaign to use an iPhone drone dragging a flag of their brand in the most emblematic and touristic place in Paris: Eiffel tower. It is really more effective than a classic flyer session: people are mesmerized by this amazing piece of technology crossing their scope of vision and gather altogether to watch the show.
The main interest of such a campaign is that it can be implemented anywhere, allowing a very precise targeting of specifics areas and group of people (here tourists at the Eiffel tower, but it can be in a stadium, in a concert, over any manifestation…).
Check the video:
Some more things :
Aug 31
I’m finally back to Italy, home sweet home! I’m writing my first article post holidays in a country where Facebook e Twitter are blocked: the mighty China! LOL! 
These are 2 cool photos of places I saw:
Jul 22
Jul 12
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