Ciao Paris is a scooter rental company allowing you to explore Paris from behind the handlebars of a glamorous vintage Vespa (the mythic Primavera 125, 1975!) with online booking (website) and home delivery.
The creators of this young company (The Magic Brain Washer) had the great idea for their street marketing campaign to use an iPhone drone dragging a flag of their brand in the most emblematic and touristic place in Paris: Eiffel tower. It is really more effective than a classic flyer session: people are mesmerized by this amazing piece of technology crossing their scope of vision and gather altogether to watch the show.
The main interest of such a campaign is that it can be implemented anywhere, allowing a very precise targeting of specifics areas and group of people (here tourists at the Eiffel tower, but it can be in a stadium, in a concert, over any manifestation…).
Check the video:
Some more things :
One can expect to have one day a synchronized drone squad flying over the Champs Elysées or anywhere else !
The air drone has some technical qualities allowing you to do things never seen or experienced before:
- The drone stays static if commands are released, allowing people to read the flag
- The drone is sufficiently stable and maneuverable to play with people and around them
Bravi! 
Original post: Vespa Drone – Ciao Paris
Tags: Air, banner, Case study, Ciao Paris, Drone, France, marketing, Paris, Parrot, street, Vespa —-
Max
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