Ciao Paris is a scooter rental company allowing you to explore Paris from behind the handlebars of a glamorous vintage Vespa (the mythic Primavera 125, 1975!) with online booking (website) and home delivery.
The creators of this young company (The Magic Brain Washer) had the great idea for their street marketing campaign to use an iPhone drone dragging a flag of their brand in the most emblematic and touristic place in Paris: Eiffel tower. It is really more effective than a classic flyer session: people are mesmerized by this amazing piece of technology crossing their scope of vision and gather altogether to watch the show.
The main interest of such a campaign is that it can be implemented anywhere, allowing a very precise targeting of specifics areas and group of people (here tourists at the Eiffel tower, but it can be in a stadium, in a concert, over any manifestation…).
After a year of hard work, trying to convince our clients to use “fans” instead of “users”, Facebook decided to change their focus to an easiest and more clickable “Like”.
Results: we did a huge human intensive work to change all texts and graphics (profile pictures, welcome pages) and our clients are more confused
Our graphic team realized a vector graphic version of Facebook “Like Icon” and we decided to share it with you.
After a year of hard work, trying to convince 
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