New Media Blog

Ciao Paris is a scooter rental company allowing you to explore Paris from behind the handlebars of a glamorous vintage Vespa (the mythic Primavera 125, 1975!) with online booking (website) and home delivery.

The creators of this young company (The Magic Brain Washer) had the great idea for their street marketing campaign to use an iPhone drone dragging a flag of their brand in the most emblematic and touristic place in Paris: Eiffel tower. It is really more effective than a classic flyer session: people are mesmerized by this amazing piece of technology crossing their scope of vision and gather altogether to watch the show.

The main interest of such a campaign is that it can be implemented anywhere, allowing a very precise targeting of specifics areas and group of people (here tourists at the Eiffel tower, but it can be in a stadium, in a concert, over any manifestation…).

Check the video:

Some more things :

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Twitter has become my No.1 source of (instant) information on Social Media Marketing, especially if used with clients like TweetDeck or HootSuite.

I get stuck with Twitter more than Facebook
In addition to following the #SMM hashtag I suggest you to follow these Social Media Marketing Gurus reported by 5+1 memorable twit I did:

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